In September and October of each year, after the launch of Apple’s new iPhone, domestic mobile phone manufacturers have begun to gather new products, such as Huawei, VIVO, OPPO and so on. Like the previous generation of the iPhone 6s, there were also many comments after the release of the iPhone 7 this year that Apple's innovation was weak. This makes some domestic mobile phone manufacturers accustomed to play with Apple also do not know what to do. Without Apple Samsung, we will not be innovative? Last year's iPhone 6s was equipped with a 3D touch pressure-sensitive screen, followed by Jin Li, ZTE, Meizu, etc., all have mobile phone support for pressure-sensitive screen technology; this year's iPhone 7 in addition to cancel the 3.5mm headphone jack let people follow up imitation outside , Bright black body design is fancy by many manufacturers, many domestic mobile phone manufacturers have also quickly followed imitation. This year, Green Factory and Blue Factory have emerged in the field of mobile phones. There has been a large increase in sales and market share in China. The offline channels that are fully covered by third- and fourth-tier cities are the biggest players. Unfortunately, around the product layout, among the products of many domestic mobile phone manufacturers, you simply can't find a technological innovation that brightens your eyes. Now many domestic mobile phone manufacturers are currently pursuing a very conservative micro-innovation strategy, that is, do not seek innovation breakthroughs, but for stable development, do not do the first people to eat crabs. It is understood that when mobile phone manufacturers R & D and evaluation, will require a certain amount of shipments to be approved, this amount varies from millions or even tens of millions. It is the shipments of this big mountain, the executives of these companies are afraid to risk too much, or new products will not be sold after listing, they are likely to be "killed." To give a very simple example, local gold and rose gold are two new colors brought by Apple in the past two years. Before Apple, you can buy black or white, and few companies dare to push more. Color matching body products. In other colors, this is originally no technical content, but it is not afraid. The idea of ​​many domestic mobile phone manufacturers is waiting for Apple and Samsung to rush ahead, waiting for them to try something wrong, bring the market up, and then take a follow-up strategy plus micro innovation, which is a safe but very conservative The practice of many companies carrying the "shanzhai" infamy, in fact, many times is really caused by their own. Consumer demand spawned technological innovation, VR shooting fear into mobile phone standard In recent years, many market research companies have analyzed that sales of smartphones have officially entered a period of stagnation. By 2020, global shipments of smart machines will be stuck at 2 billion units. IDC had previously lowered its global smart phone shipments forecast for 2016. This year, global smartphone sales will reach 1.46 billion units, which is only 1.6% higher than last year. Global smartphone sales increased by 3.1% last year. People in the industry believe that in the face of an increasingly saturated market, innovation is an effective means to stimulate sales growth. So, what are the black technology innovations that smartphones have evolved so far, in terms of configuration, appearance, and photographing? The fact that VR is hot for the past two years is actually the black technology in people's eyes. The combination of mobile phone technology and VR technology has become an inevitable trend. According to Chen Yuetian, partner of CDH Cultural Industry Fund, the influence of VR's future is like the subversion of smart phones to the industry. He believes that if VR can make enough popularity in the hardware terminal, the cost of hardware will be low enough, and if it reaches most people, we will enter the next era. According to Wang Xiang, vice president of ZTE, “In 2018, we think there will be a big change in the attributes of mobile phones. Similar smart technologies like VR and AR will be integrated into mobile phones.†The problem is that in the face of mobile industry innovation stagnation, how can VR technology and mobile phone products bring about explosive effects? An obvious trend, including Apple's iPhone 7, has become the mainstream configuration of mobile phones this year. So, what will the future development trend be? According to the survey of many mobile phone players and geeks, they believe that if the phone can shoot VR photos, record VR video, perform panoramic meetings, etc., it will be simpler than the existing dual camera. The background blurring should be more innovative and play more. For example, how cool is it to be able to use VR to record videos during weddings? In addition, vivo recently introduced a new mobile phone equipped with a front dual camera. In fact, whether it is a rear-mounted dual camera or a front-facing dual-camera mobile phone, in terms of shooting, the next step in the development of innovative mobile phones is actually the use of dual-lens VR cameras. According to the development trend of the current mobile phone camera, VR shooting function will be the standard mobile phone, 2D plane shooting has reached a bottleneck, urgent need to break through. In fact, for the VR mobile phone, the ambitious Baoqianli has long been the first company to eat crabs. In October, it launched the world’s first VR mobile phone, achieving the integration of VR shooting lenses and mobile phones, and conducting intense competition in the field of mobile phone photography. Revolutionary innovation. When a lot of mobile phone manufacturers also focus on double shots and beautiful shots, Bao Qianli called VR phones for a bold and revolutionary innovation. With the advent of this VR handset, the hardware threshold for VR video content production has been reduced to the user's reach. Recalling the past, from tens of thousands of pixel point-and-shoot camera phones to the current dual-camera megapixel mobile phone, one can imagine that VR phones will be an irresistible trend. Like many high-tech products, VR handsets will meet high praise at first, and will encounter various Tucao, but when the industry matures, VR shooting will become a common configuration of mobile phones. The development of mobile phones will enter the next era. 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